Welcome to the Fortnightly Focus Blog

If you’ve ever welcomed a new customer thanks to a referral from an existing one—you know how powerful word of mouth can be. But relying on chance and goodwill alone isn’t a strategy. It’s time to get intentional.

A simple but proactive referral strategy can help you consistently attract the right ...

Focus on the Right People to Maximise Your Impact 

One of the most powerful ways to increase your business success is by getting crystal clear on who you’re serving. The marketplace isn’t one big melting pot—it’s made up of distinct groups of people with different values, needs, and preferences. Th...

Talent acquisition is more than just hiring—it is a strategic process that ensures businesses attract, engage, and retain the right talent to drive long-term success.  

In today’s competitive labor market, organizations must go beyond filling vacancies and instead focus on building a strong employe...

A cluttered workspace can clutter the mind, and worse, it can signal disorganization to your team.

As a business leader, your environment silently communicates what you value. A streamlined and inspiring workspace boosts your productivity and sets the tone for your entire organization.

Think of yo...

When things go wrong in a business, the instinct to assign blame can be substantial. However, in a blame culture, employees avoid taking risks, hide mistakes, and fear speaking up.  

The result? Missed opportunities for learning, stagnation, and a disengaged workforce. 

In contrast, a culture o...

 As a business leader, your success hinges on more than just working hard—it’s about working smart. That means mastering the balance between effectiveness and efficiency. 

Effectiveness vs. Efficiency: What’s the Difference?  

Effectiveness is about achieving the right outcomes. It’s setting clear...